The number one question for most B2B Businesses is “how do I build a steady stream of leads to convert into sales?”
As most marketing strategies are ‘past their use by date’ we need to keep up with proven strategies that are working well today.
Some of the older methods such as cold calling is a lot more difficult to implement today as businesses are becoming more and more busy with modern technology.
Also, walking off the street and asking to see the manager probably won’t work anymore.
To get in front of a business manager today is becoming more difficult, as increased workloads are causing managers to turn off their phones, and implementing tougher email spam filters.
Networking with a decision maker at trade events, shows, or through an advertisement, is becoming more difficult.
Furthermore, trying to arrange an appointment with the decision maker is another challenge in getting consistent repeatable B2B lead.
Finding B2B Leads:
Meeting the decision maker is becoming a whole new challenge.
Content marketing, video marketing, and social media are the methods working best in today’s marketplace.
- Great content with engaging headlines, subject lines, and body copy works extremely well in emails, newsletters, and landing pages
- Video marketing is and will replace boring content
- Social media is the method, if implemented right, will attract many leads. Doing social media campaigns, especially the ones on YouTube can give a significant boost and further improve your place on the market.
Social media to attract new leads
Having a strong presence on social media is another critical tool to building a steady stream of B2B leads.
Two of the best social media channels for prospecting are Twitter and Linkedin.
Today 80% of small businesses are using Linkedin and Twitter to build relationships with prospects before turning a percentage of these into customers or clients.
Don’t have time to prospect for leads?
Then check this out https://b2bprospectingtool.io/demo or contact me today for more info on how we are prospecting inside of LinkedIn consistently to get us consistent lead flow.
See you on the inside…